As Diddy has always proclaimed, he just "won't stop." As his new fragrance, "I Am KING" graces the shelves of Macy's retailers everywhere, Diddy decides to up the advertorial ante with his new "I AM KING" Bond-inspired mini-movie. You got it give to him, the entertainment mogul is resourceful, not only is he using the mini-movie to appeal to consumers for the fragrance, but according to his blog, this is his "in" to becoming the next James Bond. He writes "I am debuting my new movie "I Am King" for my new fragrance "I Am King" which is available exclusively at Macy's. This fragrance is dedicated to Barack Obama, Muhammad Ali, Martin Luther King and all you men out there who take care of your families and respect and treat yourself like the Kings that we are all. I would like to also announce that this is my audition tape for the next James Bond..." All I can say is, now that we have a black president, I believe anything is possible. Good luck, Diddy!